Getsafe – Because life happens

Insurance exists because of risks, but typically insurers avoid talking about it. But Getsafe is not your typical insurance company, so we helped them openly speak about risks, encouraging their members to live fully, knowing that if accidents happen, they've got it covered.

We created an identity that embraces happy accidents – those moments when you make a mistake, but it unexpectedly works out for the better. Our logo and typeface allow for mishaps to distort them, creating new, and arguably better outcomes. 3D objects and animals represent different insurance plans. They go through an accident, then reverse and come out of it unscathed.

Designed at DesignStudio London

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