Diageo's In Good Spirit

The Problem: Getting trashed can get trashy. Diageo wanted to create a brand for an awareness project with the goal of gradually changing behaviour related to alcohol abuse, while keeping a positive attitude.

The Solution: We created “In Good Spirit”, a fresh and playful brand inspired by cocktail ingredients,  summer party props and good vibes.

Role: Creative Direction, Art Direction, Graphic / Set Design​​​​​​​

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